Ask any skincare brand for their data.
Watch what happens.
The average skincare brand discloses about ingredient concentrations, provides peer-reviewed citations, and publishes about sourcing, testing, or .
The Pattern
"Clinically proven formula"
"Ethically sourced ingredients"
"Optimal concentration"
"Backed by science"
"Premium quality"
"Dermatologist recommended"
18 brands audited. Zero published a research citation.
Whatifabrandjust...showedyoueverything?
This brand publishes every concentration for every ingredient, cites every study it references, documents every supplier, and explains every formulation decision it makes. Before you buy.
The Commitments
Every concentration, published.
We list the exact weight-percentage of every active ingredient. Not ranges. Not 'proprietary blends.' The number.
Every source, cited.
If we reference a study, we link to it. If the study doesn't exist, we don't make the claim.
Every formulation decision, explained.
Why this ingredient at this concentration in this base? We publish the rationale.
Every batch, tested.
Third-party certificate of analysis for every production batch. On the site. Downloadable.
Every margin, reasonable.
We publish our cost structure reasoning. You know what you're paying for.
Proprietary blends
We don’t hide behind them. Every ingredient, every concentration — published and verifiable.
Formulation data published
Concentrations, sourcing, research citations. On the product page. Before you buy.
Satisfaction guarantee
Designed around biology, not marketing. Long enough to evaluate honestly.
Designed around the science.
The legal minimum is 14 days. Most brands stop there. We give you 60. Because real results take time — skin has a 28-day renewal cycle, and active ingredients need 60–90 days to show measurable change. We designed our guarantee around the biology, not the legal minimum.
We’re not building a product line. We’re building a new standard for what skincare brands owe you.
A skincare market where concentration data is standard, formulation rationale is expected, and “proprietary blend” is a warning sign — not business as usual.
Proof, not promises.
Eureka.
Verify us.
Read the Research
Every study we cite, every data point we publish. Start here.
Explore →See It in Practice
Full transparency on every product page. Concentrations, citations, sourcing — all of it.
View products →Ask Us Anything
Questions about ingredients, process, or sourcing. We answer all of them.
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